Email marketing, as old as it might be, still ranks up as the most misunderstood marketing strategy in the game. In fact, almost everyone is running toward social media marketing without giving emails a second thought. Besides, who checks their emails these days, right? WRONG!
Email marketing has the highest ROI in the industry ($36 per dollar spent). More importantly, Shopify email marketing is on the rise. So, if you want to improve your sales and increase brand awareness, these email marketing tips are the ideal choice.
Top 10 Email Marketing Tips in 2022/2023
1. Unsubscribes aren’t all that bad
Let’s start by ripping the Band-Aid off. I’m sure we’ve all been there. When the number of unsubscribes keeps increasing, we all feel disappointed. But that shouldn’t be the case.
What you need to understand is that you can’t please everyone. And removing people who aren’t interested in listening to your message should feel like a clean-up job. There’s a chance they never got to read your promotional material in the first place.
2. Automation is necessary
Automation is the heart and soul of email marketing. If you’ve not used any automation system yet, you are leaving too much revenue on the table. Additionally, automation gives you more time to build your business instead of solely focusing on marketing. An excellent place to start with email automation is by checking out options such as Klaviyo and Mailchimp.
3. Get a little personal
Emails are the perfect place to hit the nail on the head. But that doesn’t necessarily mean addressing your subscribers by their names. Marketing through emails is about being relevant, ensuring all mails are sent on time and anticipating the receiver’s needs. For your campaign to be successful, you need to collect relevant information from your customers.
4. Use A/B Testing for your email marketing campaign
A/B testing is crucial if you plan to improve your strategy constantly. This technique ensures you get the most out of your marketing strategy. Typically, you should expect your subscribers to evolve. That means your marketing plan should also be at par with the needs of your subscribers, and that’s where A/B testing comes in.
5. It’s not all about promotions
Granted, the goal of marketing is always to promote your business. However, you should understand that your strategy will fail if it’s only geared toward promotions. An ideal way to gain trust from your customers is to foster a healthy relationship with them.
That can be through providing insightful information about your product and service, which eventually builds trust. And that will drive them to want to purchase from your business.
6. Optimize for mobile
Almost 70% of emails today are opened on mobile. Therefore, your strategy should be mobile-optimized. Some of the nitty-gritty details you should pay attention to include the following:
- The email page and landing page need to be fast and easy to load
- The text and message should be easy to read from a single screen.
- The email font type, size, and color should be easy on the eyes.
7. Use emotions to build a connection
When targeting your customers through email, it’s meant to be personal. Therefore, this offers the perfect opportunity to evoke an emotional response from your customers. Email marketing is the ideal venue since you can easily cater to specific readers and customers.
8. Tell a story
It would help if you could tell a story, not the regular salesy messages your customers are used to. A story piques your customer’s interest, and you can add a Call-To-Action message once they are hooked. However, ensure the story is short and precise.
9. Find out the perfect email scheduling time
There are three different times you should be aware of, namely;
- During the day
- On weekends
- Specifically not on Monday
Generally, on Monday, it’s all business. Chances are if you send an email to your customers on this day, they are bound to ignore it. The best time is during the day and, depending on your customers, on weekends as well.
10. Talk to a marketing agency
We can’t have all the answers, and it’s important to acknowledge that. Besides, as a business owner, you’re likely to concentrate on your product rather than the marketing part. And that’s totally fine.
As such, you will need to outsource some sections of your business to witness its full potential. And that’s where Commerce Connect comes in. We are a team of experts ready to help grow your business to its full potential. And if you need help with your email marketing, don’t hesitate to call us. So what are you waiting for?