Email Marketing: How Powerful Is Email Marketing?

Email Marketing - Commerce Connect

What's all the fuss about Email marketing services? And do I really need it as a small business owner? Well, let's find out! We all know emails have been around for a while, long before the internet was founded.

However, most people take this literary saying 'Email Marketing is Old Fashion' and not as effective as its counterparts; paid media and social media marketing. Granted, paid and social media marketing can reach a vast audience.

But emails give you a platform to develop genuine and intimate interactions with your potential clients. In fact, email marketing service offers one of the highest ROIs in digital marketing ($42 for every dollar spent.) And if that's not enough to convince you of the relevance of email marketing, here are some interesting facts.

1. Emails are The Most Commonly Used Smartphone Feature

What features on your phone are accessible without logging in to your email? Probably none, right? Technically, most, if not all, smartphones require an email account signed in to work. Today, smartphones have become an extension of our hands. On top of that, almost half of all emails are opened on the smartphone.

With such numbers, email marketing service will continue to be a vital tool for consumers and marketers. It's easily one of the best places to reach your customers on a more personal level.

2. Email Marketing Can Influence Your Purchases

Over 59% of consumers have confessed that their purchases were influenced by promotional emails. Additionally, consumers who buy items from email promotions tend to pay more than those who do not receive email offers.

Above all, emails help in brand awareness and customer loyalty. That's because, through emails, you can maintain contact with your past and future clients, sharing discounts and promotional material that could foster brand loyalty.

3. Emails Are The Most Excellent KYC Tools

Most businesses mine their data through email marketing campaigns' performance. Undoubtedly, this avenue offers your company a chance to know your customers using detailed data that consumers are willing to provide, for instance, age, gender, and name, among others.

Through this technique, you can understand your customers better, their activity, and their engagement with your business. And inevitably, you can follow up with incentives and other marketing strategies to push your brand's awareness.

4. An Email Marketing Service Can Optimize Your Time and Budget

Small businesses primarily deal with time and budget constraints, especially regarding marketing. Thankfully, email marketing costs start really low.

You can work with a professional email marketing company at affordable pricing. These experts can effectively help you grow your email marketing campaign to reach as many potential customers as possible at a reasonable budget.


In Summary: Email Marketing, Toronto

The bottom line is that email marketing is as crucial to your digital marketing campaign as any other strategy. Email marketing services can quickly grow your business while creating brand loyalty because customers feel more connected to the company.

Now that you understand the importance of email marketing, it's time to talk to a professional email marketing Ontario company. So, stop thinking about it and start implementing this 'old-fashion' technique in your current digital marketing strategy today!


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