There are so many aspects to have in mind when it comes to website development: from the design to helpful tools that will inform your potential clients. So, how do you build a quality website? Or better yet, what are some of the dos and don’ts when designing your site? Your website is like your storefront. Users will immediately have a long-lasting first impression when they check your site before deciding to purchase from you. Therefore, it’s crucial to design your site with your audience in mind. Let’s look at some of the dos and don’ts of website design.
1. Do: Ensure consistency of your website design across all devices is key
Nowadays, visitors can access your website using different devices, for instance, laptops, tablets, and smartphones. As such, it’s essential to maintain a consistent, responsive website design across all devices. That speaks volumes about your professionalism in conducting your business. This consistency will also build trust in your potential customers.
2. Don’t: Build a slow page during your website development
According to research by NNGroup, 10 seconds is the maximum amount of time you have to keep your user’s attention focused on the task. When you keep your visitors waiting when they try to access your site, they will likely move on to the next website, which is probably a few clicks away. That said, even though you might have a beautifully designed website, the loading indicator might force your potential users to leave. Some factors that impact your website’s page speed include file sizes, cache mechanisms, and hosting providers.
3. Do: double checks on all your links
We all get frustrated when we get that 404 error page or a link that doesn’t work. And your potential clients are no exception. That said, double-check all the links on your page so that it leads your users to the specific target page.
4. Don’t: Auto-play background music or videos
In most cases, auto-playing background music or videos could get on the nerves of your users. Typically, auto-playing videos and music should be used sparingly on a promo website. More importantly, always ensure the video or music is on mute by default as you work on your website development. Let your visitors decide to turn on the volume of the video.
5. Do: Ensure your website navigation is easy to understand
Navigation is the heart of your website’s usability. I mean, it’s the primary interaction button for your website. Therefore, when building your website, ensure this is done correctly during your website development.
6. Don’t: Flood pages with ads and promo
Even though this doesn’t apply to all websites, it’s definitely something to have at the back of your mind as you design your site. Typically, when visitors click on your page, they want to learn about your brand or get informed- not to be bombarded with pop-up ads and promos. As you work on your ideal website, ensure you don’t end up distracting your potential clients with too many ads because it can get a bit annoying.
What if I don’t know where to start? And can’t design the ideal website
Website development can sometimes be a little daunting, especially if it’s your first experience. And that’s totally fine. So, what do you do when this happens? Well, the best option is always to seek advice from professional web designers.
A professional web design company will walk you through this process and ensure you have that cutting-edge website design that resonates easily with your potential clients. More importantly, a professional website design company will offer extra services, not just building your website. And that’s where Commerce Connect comes in. Book a consultation with us today!